I’m Hirdesh Matta
🚀 Product Marketing & Content Strategy Leader | Storytelling & Digital Engagement | Driving Growth Through Data-Driven Decision-Making | Published Author
Thanks for visiting my site! I invite you to take a moment to learn more about my background and experience. Feel free to view my portfolio and send me a message to discuss opportunities.
"I'd rather attempt to do something great and fail than to attempt to do nothing and succeed."
Robert Schuller
About Me
"Only those who are willing to try the ridiculous can achieve the spectacular. If people are not laughing at your dreams, your dreams are not big enough."
I’m a marketing leader with 10+ years of experience turning complex technology into stories that drive adoption, engagement, and revenue. I specialize in B2B and B2C product marketing, GTM strategy, and sales enablement for SaaS, cloud, and AI solutions that resonate with both technical and business audiences.
At Accenture, I’ve led product marketing and GTM campaigns for multi-billion-dollar portfolios, translating cloud and AI capabilities into customer-focused narratives that helped secure $100M+ contracts. My work includes building solution playbooks, developing account-based marketing campaigns, ghostwriting thought leadership, scaling sales enablement platforms, and collaborating with ecosystem partners to accelerate growth.
I’ve also worked with federal agencies to improve citizen engagement through strategic content and communications. This includes leading a team of 12 on omnichannel campaigns for a $400M+ modernization effort, and helping enhance the FAFSA and GI Bill application experiences, simplifying access to education benefits for millions of students and veterans.
My approach blends storytelling with data-driven strategy, using A/B testing and performance insights to continuously optimize campaigns. Beyond marketing, I bring an entrepreneurial spirit, having authored children’s books, launched an apparel line, and sold over $5 million in real estate through grassroots marketing.
If you’re looking for a marketing leader who can craft powerful stories, enable sales teams, and bring products to market with purpose, let’s connect.
"Whether you think you can or whether you think you can't, you're right."
Henry Ford
Work Experience
"Start doing what is necessary; then do what is possible; and suddenly you are doing the impossible."
Management Consultant
Accenture
January 2012 - March 2017
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Led the consolidation of 13 legacy websites into an intuitive, multilingual platform serving over 220 million users in its first year and improved self-service by developing FAQs that enabled the AI-powered virtual assistant to resolve 2.2 million inquiries.
Strategy & Consulting Manager
Accenture
July 2018 - Present
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Executed go-to-market strategy and product marketing efforts for a $3B federal portfolio, partnering with product teams to turn complex cloud and AI offerings into clear, impactful messaging that drove sales and secured key contract wins including a $1B Cloud FinOps deal.
Senior Communications Analyst
DigitalSpec
January 2018 - May 2018
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Supported executive communications for a defense agency, crafting briefings, reports, and internal content that kept leadership aligned and informed.
"Nothing is impossible, the word itself says 'I'm possible'!"
Audrey Hepburn
Education
I graduated Cum Laude with a Double Degree from the Smith School of Business and a Honors Citation from the University of Maryland Honors College.
Bachelor of Science - Marketing
University of Maryland, College Park
Robert H. Smith School of Business
Bachelor of Science - Management Information Systems
University of Maryland, College Park
Robert H. Smith School of Business
Certifications
IBM Artificial Intelligence Fundamentals
"Do not let what you cannot do interfere with what you can do."
John Wooden
Skills
Product Marketing & GTM
Product Marketing, Go-to-Market Strategy, Messaging Frameworks, Sales Enablement, Product Positioning, Demo Scripting, Value Proposition Development, Customer Segmentation, Competitor Analysis, Persona Development, User Story Mapping, Growth Marketing, Event Marketing
Cross-Functional Collaboration
Stakeholder Management, Project Management, Agile Methodologies (SAFe), Change Management, Product Management, Data-Driven Decision Making, Team Leadership, Human-Centered Design
Content and Editorial
Content Development, Storytelling and Thought Leadership, Communications Strategy, Copywriting and UX Writing, Sales Writing, Personalized Messaging, Crisis Communications, Case Studies, Content Assessment
Industry Tools
Generative AI (LLMs, Writer AI, Microsoft Copilot, ChatGPT), AI Chatbots and Virtual Assistants, Marketing Analytics (Google Analytics, A/B Testing, SEO), Content Management Systems (WordPress, HubSpot), CRM (Salesforce, SplashThat, LinkedIn Sales Navigator), Design and Collaboration (Figma, InVision, Mural, Monday.com) Microsoft Suite, Jira